An SEO
Blog 

for
Hotels 

AN SEO BLOG FOR HOTELS

Welcome

Welcome to the “SEO Blog for Hotels” blog by Contenido SEO, an SEO agency specializing in the hotel industry. In a world where online visibility determines the success of your business, our mission is to ensure that your hotel is not only found but also stands out in the saturated digital market.

At SEO for Hotels, we cover all areas of search engine optimization, focusing on the specific needs and unique challenges faced by the hotel market. Here you’ll find the latest news and updates on essential platforms and tools like Google Search and Google Hotels, Google Business Profile, Google Hotel Center, Google Search Console, etc., which are vital for increasing visibility and attracting more customers to your establishment.

CATEGORÍAS DEL BLOG
Google hotels guia seo para hoteles

GUIDES

SEO Guides for Hotels, Google Business Profile, Google Hotels, Google Hotel Center, Local SEO…

NEWS

The latest news and updates on SEO for hotels, organic traffic, Google Travel, and much more!

casos de estudio seo para hoteles

CASE STUDIES

Case studies and tests with techniques to improve organic visibility for the tourism industry.

SEO para hoteles opinion editorial

EDITORIAL

Analysis and opinion articles on the state of the tourism industry with an SEO perspective.

FEATURED POSTS

AGENCIA CONTENIDO SEO
Are you looking for an SEO agency specialized in hotels?

ALL POSTS

  In the ever-evolving digital landscape, maintaining an accurate and appealing online presence is crucial for businesses, especially in the…

Apple Business Connect, New “BOOK” Customizable Action    Discover how Apple Business Connect’s latest update can revolutionize your hotel’s online…

  In this blog post, we delve into the latest developments regarding the EU’s Digital Services Act (DMA) and its…

As of this week, the “LGBTQ+ friendly” attribute is available on hotel listings in Google Business Profile (GBP). This field,…

New Challenge for Hotels: Phone Numbers No Longer Appear in Google Search Pending official confirmation, it seems that Google has…

*translated using ChatGPT As we’ve noticed changes on Google’s result pages, it’s crucial to delve into the European Union’s Digital…

Introduction In recent years, the hotel industry has witnessed a significant shift towards sustainability, with Google Hotels at the forefront…

GOOGLE HOTELS, SUSTAINABILITY IN HOTELS On the 30th October 2023, Nerea Ivanova a fellow hotel SEO noticed that the “Eco-certificate”…

FREQUENTLY ASKED QUESTIONS (FAQ)

What is SEO for Hotels?

SEO (Search Engine Optimization) for hotels refers to the strategies and techniques used to improve the positioning and visibility of a hotel’s website on search engines like Google. Key elements of SEO for hotels include:

– Conducting an analysis of keywords relevant to the hotel industry

– Optimizing the hotel’s website, including its structure, content, titles, etc.

– Implementing a user-focused content marketing strategy

– Leveraging local SEO through tools like Google My Business

– Using online booking platforms (OTAs) and social media to increase visibility

– Monitoring and analyzing website performance with tools such as Google Analytics and Google Search Console

In summary, SEO for hotels aims to improve the organic positioning of the hotel’s website in search results, with the goal of attracting more traffic and generating more direct bookings.

What is Local SEO?

Local SEO refers to search engine optimization (SEO) strategies and techniques focused on improving the visibility and positioning of a local business in local search results. Key features and benefits of local SEO for hotels include:

– Helping hotels appear in Google search results and Google Maps when users search for accommodation in a specific location

– Allowing hotels to list key information such as address, hours, phone number, photos, services, etc., on their Google My Business profile

– Making it easier for potential customers to directly contact the hotel, make reservations, and obtain information

– Enabling hotels to respond to customer reviews and maintain active communication

– Providing insights and analytics on how local customers find and connect with the hotel

– Especially important for hotels with a physical location, as it helps attract guests from the area

In summary, local SEO is a key strategy for hotels to improve their online visibility and presence at a local level, enabling them to attract more potential customers and generate more direct bookings.

What is Google Business Profile?

Google Business Profile (formerly known as Google My Business) is a free Google tool that allows businesses and local businesses to create and manage their online presence through Google Search and Google Maps. Key features and benefits of Google Business Profile include:

– It’s free to create and manage the business profile

– Allows businesses to list key information such as address, hours, phone number, photos, etc.

– Helps businesses appear in Google search results and on maps

– Makes it easy for customers to directly contact the business, make reservations, orders, etc.

– Enables businesses to respond to customer reviews and maintain active communication

– Provides insights and analytics on how customers find and connect with the business

In summary, Google Business Profile is an essential tool for local businesses, including hotels, to increase their visibility and online presence through Google’s services, in a free and simple way.

What is Google Business Profile for hotels?

Google Business Profile (formerly known as Google My Business) is a free Google tool that allows hotels and local businesses to create and manage their online presence through Google Search and Google Maps. Key features and benefits of Google Business Profile for hotels include:

– Allows hotels to list key information such as address, hours, phone number, photos, services, and more

– Helps hotels appear in Google search results and on maps, increasing their visibility

– Makes it easy for customers to directly contact the hotel, make reservations, etc.

– Enables hotels to respond to customer reviews and maintain active communication

– Provides insights and analytics on how customers

What is Google Hotels?

Google Hotels is a Google tool that allows users to plan and book their trips, including searching and booking hotels. Key features of Google Hotels include:

– Allowing users to search and compare hotels, including prices, availability, reviews, and photos

– Offering the possibility to book rooms directly through the platform, connecting with reservation providers

– Showing detailed information about hotels, such as location, amenities, guest ratings, etc.

– Integrating travel search and planning functions, like flights, activities, and more

– Optimized for mobile devices, making it easy to search and book hotels on the go

In summary, Google Hotels is a comprehensive Google tool that allows users to find, compare, and book accommodation for their trips in a simple and efficient way, leveraging Google’s extensive database and functionalities.

What is Google Hotel Ads?

Google Hotel Ads is a Google advertising tool that allows hotels to increase their visibility and generate direct bookings through the Google search platform. Key features of Google Hotel Ads include:

– It’s a commission model, where the hotel pays a 10% commission to Google for each booking completed through the platform

– Requires the hotel to have a correctly set up Google My Business profile and a booking system integrated with Google

– Allows the hotel to appear in Google search results and Google Maps, showing its rates and availability alongside other providers

– Offers users the option to book directly on the hotel’s website, in addition to OTAs

– Helps hotels improve their organic positioning and visibility in Google search results

In summary, Google Hotel Ads is a Google advertising tool that enables hotels to increase their presence and generate direct bookings through the Google search platform, leveraging its wide user base and functionalities.

What is Apple Business Connect?

Apple Business Connect is a free tool from Apple that allows businesses and local businesses to claim and customize how their information appears across Apple’s applications, such as Apple Maps, Messages, Wallet, and Siri. Some of the main features and benefits of Apple Business Connect include:

– Allows businesses to claim and manage their “place card” on Apple Maps, adding and updating photos, logos, hours, etc.

– Helps businesses appear in search results on Apple Maps and other Apple applications, increasing their visibility

– Makes it easier for customers to interact directly with the business, such as making orders, reservations, purchases, etc.

– Offers businesses the option to share promotions, offers, and temporary announcements through the “Showcases” feature

– It is specifically designed to help small businesses have the same presence and customization as global brands

– Complements other Apple services for small businesses, such as Tap to Pay and Business Essentials

In summary, Apple Business Connect is a free Apple tool that enables local businesses, including hotels, to improve their visibility and connection with customers through Apple’s applications.

What are Free Booking Links in Google Hotel Center?

Free Booking Links in Google Hotel Center are a feature that allows hotels and travel agencies to appear in Google search results for free, without having to pay for ads. Some key features of the Free Booking Links include:

– They allow hotels and agencies to show their rates and room availability in Google search results, alongside Hotel Ads

– They do not require hotels or agencies to pay a commission to Google for bookings generated through these links

– They are available to any hotel or agency that has an account in Google Hotel Center and participates in Google Hotel Ads

– They help increase visibility and bookings for hotels and agencies on the Google platform

– They are different from Hotel Ads because they cannot be purchased to obtain better positioning

In summary, Free Booking Links are a free way for hotels and travel agencies to appear in Google search results and generate more bookings, without having to pay for advertising.

What is Bing Places?

What is Bing Places?
Bing Places for Business is a free Microsoft tool that allows businesses and local businesses to create and manage their online presence through Bing Maps and Bing search results. Some of the main features and benefits of Bing Places for Business include:
– Allows businesses to list key information such as address, hours, phone number, photos, services, and more
– Helps businesses appear in Bing search results and on Bing maps, increasing their visibility
– Makes it easier for customers to directly contact the business, make reservations, orders, etc.
– Enables businesses to respond to customer reviews and maintain active communication
– It’s free to create and manage the business profile
In summary, Bing Places for Business is a tool similar to Google My Business, which allows businesses and local businesses, including hotels, to increase their presence and visibility online through Bing’s services in a free and simple way.

What is Apple Business Connect?

Apple Business Connect is a free tool from Apple that allows businesses and local businesses to claim and customize how their information appears across Apple’s applications, such as Apple Maps, Messages, Wallet, and Siri. Some of the main features and benefits of Apple Business Connect include:

– Allows businesses to claim and manage their “place card” on Apple Maps, adding and updating photos, logos, hours, etc.

– Helps businesses appear in search results on Apple Maps and other Apple applications, increasing their visibility

– Makes it easier for customers to interact directly with the business, such as making orders, reservations, purchases, etc.

– Offers businesses the option to share promotions, offers, and temporary announcements through the “Showcases” feature

– It is specifically designed to help small businesses have the same presence and customization as global brands

– Complements other Apple services for small businesses, such as Tap to Pay and Business Essentials

In summary, Apple Business Connect is a free Apple tool that enables local businesses, including hotels, to improve their visibility and connection with customers through Apple’s applications.