What does the LGBTQ+ friendly attribute mean for hotels on Google Business Profile?

The LGBTQ+ friendly attribute allows hotels listed on Google Business Profile to indicate their welcoming and inclusive stance towards the LGBTQ+ community. This attribute is a marker for travelers seeking accommodations where they feel welcomed and respected, enhancing the visibility of inclusive hotels.

In which countries is the LGBTQ+ friendly attribute available for hotels on Google Business Profile?

The LGBTQ+ friendly attribute is not available in all countries. For instance, it's not currently an option for hotels in Morocco, possibly due to security or legal reasons. Google has not specified the exact reasons for these exclusions.

How can I add the LGBTQ+ friendly attribute to my hotel's listing on Google Business Profile?

To add the LGBTQ+ friendly attribute to your hotel listing, follow these steps: 1. Log into your Google Business Profile. 2. Navigate to the "Info" section. 3. Click on the "Attributes" tab. 4. Select "Public" from the options. 5. Check the box for "LGBTQ+ friendly". The process is straightforward and helps signal to potential guests that your hotel is a safe and welcoming space for the LGBTQ+ community.

Google Adds LGBTQ+ Friendly Attribute To Hotels: What You Need To Know

As of this week, the “LGBTQ+ friendly” attribute is available on hotel listings in Google Business Profile (GBP). This field, already existing for other businesses for years, allows hotels to indicate their welcoming and inclusive nature towards the LGBTQ+ community.

In which countries is it available?

Currently, the attribute isn’t available in all countries. For example, hotels in Morocco don’t have the option yet. While Google hasn’t confirmed the reason, some speculate it’s due to security or legal issues.

How to add the attribute?

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Adding the “LGBTQ+ friendly” attribute is simple:

Access your Google Business Profile.
Go to the “Info” section.
Find the “Attributes” tab.
Select “Public.”
Check the box for “LGBTQ+ friendly.”

Where is the attribute shown?

Once a hotel selects this attribute, it may take a few hours for the indication to become visible. Currently, the only place where the LGBTQ+ Friendly attribute is displayed is on Google Maps. It has yet to appear in the Knowledge Panel, Local Pack, or within the hotel listing on Google Hotels.

Why is this new attribute important?

As with any new feature, it’s essential to stay informed and up-to-date on how it can benefit your hotel’s online presence and guest experience. By taking advantage of the LGBTQ+ friendly attribute, hotels can enhance their reputation and appeal to a more diverse audience.

The inclusion of the “LGBTQ+ friendly” attribute is a significant step towards greater visibility and inclusion for the LGBTQ+ community in the tourism industry. It allows LGBTQ+ travelers to find hotels that welcome and respect them, creating a safe and comfortable stay.

Want to learn more?

For more information on the “LGBTQ+ friendly” attribute in GBP, you can check Google’s support page:

https://blog.google/outreach-initiatives/small-business/adding-lgbtq-friendly-and-transgender-safe-space-attributes-google-my-business/

Or read Barry Schwartz post:

https://www.seroundtable.com/google-business-profiles-lgbtq-owned-33635.html