Travel Blog Case Study:
Barceló's Pin and Travel Blog
"You miss 100% of the shots you never take."
~Wayne Gretzky
Our SEO firm for hotels felt there was an opportunity to improve the blog posts for our client's travel blog.
After speaking with Barceló regarding their Pin and Travel blog...
...we were given the "ok" to write a post of our own from start to finish.
So how were we going to create an amazing blog post related to travel and Barceló Hotels & Resorts?
1. Topic Selection
-Evergreen -Location -Interesting -Useful
Topic Selected: Is Cancun safe?
2. Keyword Research
In-depth keyword research is crucial to creating a successful blog post.
3. Post Length
Many SEO experts say blog posts should be at least 1,500 to 2,000 words.
4. Headings
An important aspect of SEO is the proper use of headings (H1, H2, H3...).
5. Meta Tags
Meta tags are the user's first point of contact with your content, so you need to pique their interest.
6. Link Building
Link building is arguably the most important pillar of SEO, so building quality links is crucial for success.
7. Updates
The job is not done once the post is published, you must continually update it with relevant information to ensure an optimal user experience.
So you are probably wondering how our post did in the SERPs...
To see just how successful our post was click on the link below...