Archivo de Tags: SEO strategy

21 Dic de 2010

We do use Twitter and Facebook links and ranking

Does Google use data from social sites in ranking? (…) We do use Twitter and Facebook links and ranking (…)

Finally, Matt Cutts confirmed a SEO suspect. Google uses Twitter and Facebook for SEO´s purpouses, even though this social media variable has not been enhanced yet.

This time Matt Cutts cannot deny the evidence…

It´s just the start of a new era but we can guess a future between SEO and SMO extremely linked. As anybody might already imagine, these two different ways to face marketing challenges share several search features which can determinate rank regular search results for users.

It´s still soon but your website will benefit by having highly reputation profiles on Twitter, Facebook and soon Gowalla, Foursquare, Linked In and other recognized social networks. So, remember a very useful rule: don´t be evil!

In the article What Social Signals Do Google & Bing Really Count?, from Search Engine Land website, you can find some relevant information regarding to this SEO and SMO issue as:

  • Social Search Ranking Isn’t Web Search Ranking
  • Web Page Authority Vs. Human Authority
  • PageRank, Meet SocialRank?
  • Who You Are On Twitter Counts
  • No Nofollow For The Twitter Firehose
  • Questions & Responses like retweeted articles, authority from tweets, tracked links

Also you can check this interesting article Twitter & Facebook links affect SEO on Google and Bing from Webseo Analytics. There is a nice comparition between Google and Bing SMO uses for SEO purpouses.

22 Sep de 2009

Free SEO service with Contenido SEO

Contenido SEO generates content for hotels and companies. In order to provide a better service to our clients we offer the tools to improve web positioning on search engines.

If you want more details on SEO for your website, Contenido SEO offers a free SEO service which will allow you to easily see the state of your website in the search engines.

Website importance is determined by the SEO it has. Photo: Maria Kuroshchepova

Please explain your case in the attached form. Contenido SEO will send you a report for your web at no cost whatsoever.

15 Sep de 2009

Manage your corporate image with a web project

A correct management of a corporate image is essential in order to be able to communicate effectively. Contenido SEO conceives your project as a whole. A company’s presence on the web requires many efforts and resources. Not every hotel or company has the knowledge, time or resources to successfully face the many challenges required by the online communication of a hotel or company.

Web content, online communication, SEO, SEM, SMO, positioning on search engines, content for hotels, translations, programming, images, web design, blogs… all these names and acronyms can discourage use of all the possibilities the web generates.

Opening a communication channel on the net accurately expressing a corporate identity to users and clients is highly recommendable for any company. Managing a web project requires knowledge, professionalism and time so it can be correctly managed.

Contenido SEO has the necessary determination to launch and manage your project on the web. Contenido SEO offers the development of an integral online project including the tools and actions that better fit needs.

A correct management of a corporate image is essential in order to be able to communicate effectively. Contenido SEO conceives your project as a whole. Image from Ionut Dan Popescu

Contact Contenido SEO if you want to know what web project would better express your corporate image.

04 Sep de 2009

A SEO strategy is essential for search engines

A website’s relevance determines its SEO. First positions on search engines generate traffic that provide credibility and facilitate an investment return.

Being naturally positioned among the first positions on the result pages of search engines such as those of Google, Yahoo or BING constitutes one of the most ideal scenarios for a website.

Basically, SEO facilitates communicating a message effectively for the target public. Search Engine Optimization (SEO) can only bring benefits if correctly used:

  • It generates quality traffic,
  • It labels the brand,
  • It is an investment with guaranteed returns,
  • It identifies a web towards a targeted public,
  • And it is cheap compared to other online marketing actions…

A SEO strategy is essential in order to be well positioned among search engines. Each client requires a specific plan that varies depending on the goals that are to be achieved.

A SEO strategy is essential in order to be well positioned among search engines. Image: allegretto

Contenido SEO gives you the tools to improve positioning in all search engines. We analyze, optimize, and manage all internal and external optimization factors for your website paying special attention to those aspects related to contents.

  • Analysis and study of keywords
  • Content writing and optimization
  • Keywords density improvements
  • Creation and optimization of titles, snippets and other tags

Contenido SEO also offers:

  • Analytics and web design
  • Server Analytics

Contenido SEO provides content writing and optimization. Foto: Joerg Beuge

29 Ago de 2009

Contenido SEO provides content for hotels and destinations

Beach hotels, business, urban, spa… Contenido SEO specializes on content for hotels, following the profile and needs of every hotel.

Contenido SEO’s solid professional relationship with big hotel chains, hotel associations and other top touristic companies allow Contenido SEO to specialize on the analysis, creation and content management of hotels.

Our location in Palma de Majorca, a spot dedicated to touristic services, allows us to get a first-hand look at the reality of the sector in order to offer services and contents specifically aimed to hotels in the area of online marketing.

The management performed by Contenido SEO for touristic and hotel businessmen can be easily adapted to your needs. This includes specific actions such as copy writings for hotels and an integral management of the edition and maintenance of web content.

Contenido SEO provides development of experiences in destinations and hotels. Image from Yuriy Brykaylo

Some of the online marketing service we provide to hotels and hotel chains are:

  • Analysis and study of keywords
  • Keyword density and content optimization
  • Internal and external linking optimization
  • Content writing for hotels and destinations
  • Development of content specific web applications
  • Development of experiences in destination and hotels
  • Content and destination CMS management
  • Translation services
  • Development, planning and web project management
  • Photographic services: creation, edition and image processing

Beach hotels, business hotels, spa hotels, urban hotels… Contenido SEO is specialized in generating content for hotels. Image form Jaime Brum