In the last few years we have seen an incredible resurgence in gastronomy. on TV, in the press and with the opening of restaurants of different signature cuisines and cookery classrooms throughout Spain. It’s true that humans are somewhat driven by their stomach. What you don’t see is that behind all this enthusiasm for the kitchen, there are huge marketing efforts.
Masterchef, Topchef, Chefs a table… The list of television programmes that have given cooking mas appeal is neverending. However beyond television and the big screen exists many ideas, focused on real cooking and bringing culinary excellence to the public. These tv shows have opened up a new and exciting world for those cooking enthusiasts.
Today in this article, we want to discuss gastronomy and in particular the marketing of gastronomy in the tourism sector. How do you make catering within hotels a selling point – but still focus on the accommodation? By taking advantage of the recent popularity of cooking and by turning their kitchens into authentic classrooms for gourmet cooking.
One of the clearest examples of this concept and marketing that has worked well is the Mencey’s Cooking Classroom. Part of the 5-star IBEROSTAR Grand Hotel Mencey. This culinary corner is a result of the use of the hotel’s chefs and it’s restaurant facilities – such as the Los Laureles restaurant or the innovative Papa Negra restaurant – to create an attractive and different experience for the guests: a place to relax and do things that your normal working day doesn’t allow you to do.
The Mencey Cookery Classroom is based around a full range of cooking courses in Tenerife that are a great way of understanding the concept of a gastronomic hotel. Not only can you eat incredibly well here but you can participate in the whole process, if you wish and learn the how to cook the traditional dishes from the Canary islands as a souvenir.
The connection with the local society has been essential in the marketing aspect: to seek the complicity of the locals, the suppliers, the producers and the gastronomic enthusiasts themselves in Tenerife who selected La Cocina del Mencey as an example of culinary excellence. Hence the celebration of regional, national and international gastronomy in its facilities and the great promotion of cuisine from Tenerife associated with its name.
The hotel has become one more attraction of this destination. Who would not want to learn how to cook and enjoy the best of Canarian cuisine during their stay in Tenerife and what better place than the Grand Mencey? The marketing work has been a success, today the fame of the kitchen classroom and its restaurants has reached far and wide and the demand is very high throughout the year. In addition to this idea, small projects like afternoon sessions are organised with cocktails on the terrace of the hotel, where they offer the most select gins and the most exquisite sushi, accompanied by music and a lively atmosphere. Is this just a fad or are there no limits for the success. At the Grand Mencey the possibilities can go as far as the imagination allows us.