Archivo de Tags: Hotel contents

17 Oct de 2009

Iberostar Hotels & Resorts, hotel holidays

High quality services and attention to detail are one of the main characteristics of Iberostar Hotels & Resorts, a leader chain of resorts. Mainly focused on holiday tourists, Iberostar Hotels & Resorts defines its web project based on two critical elements for a successful website: On the one hand, a search engine that makes it easy to make reservations and on the other hand, high quality contents and applications for users.

Contenido SEO generates content for hotels and companies. Our advantage as a content writing agency focused on the touristic sector, is due to the easiness provided by our location in Palma de Majorca. Iberostar La Bocayna Village

Contenido SEO has the privilege to participate daily on the management of online challenges that Iberostar presents. Collaborating with the Online Marketing department, our participation is mainly focused on:

  • Analysis and identification of needs in the content area
  • Writing and advertising of contents for hotels, destinations and web applications
  • Proactive management of web contents
  • Incidence resolution in the content area
  • Content maintenance of over 3.000 htmls
  • Treatment and maintenance of over 10.000 images
  • Generation and management of over 100.000 alt tags
  • Analysis, development and implementation of SEO strategies and actions

The value of Iberostar Hotels & Resorts’ web lies in a universe of small treasures for all users to reach. Iberostar Carlos V Hotel

15 Sep de 2009

Manage your corporate image with a web project

A correct management of a corporate image is essential in order to be able to communicate effectively. Contenido SEO conceives your project as a whole. A company’s presence on the web requires many efforts and resources. Not every hotel or company has the knowledge, time or resources to successfully face the many challenges required by the online communication of a hotel or company.

Web content, online communication, SEO, SEM, SMO, positioning on search engines, content for hotels, translations, programming, images, web design, blogs… all these names and acronyms can discourage use of all the possibilities the web generates.

Opening a communication channel on the net accurately expressing a corporate identity to users and clients is highly recommendable for any company. Managing a web project requires knowledge, professionalism and time so it can be correctly managed.

Contenido SEO has the necessary determination to launch and manage your project on the web. Contenido SEO offers the development of an integral online project including the tools and actions that better fit needs.

A correct management of a corporate image is essential in order to be able to communicate effectively. Contenido SEO conceives your project as a whole. Image from Ionut Dan Popescu

Contact Contenido SEO if you want to know what web project would better express your corporate image.

04 Sep de 2009

A SEO strategy is essential for search engines

A website’s relevance determines its SEO. First positions on search engines generate traffic that provide credibility and facilitate an investment return.

Being naturally positioned among the first positions on the result pages of search engines such as those of Google, Yahoo or BING constitutes one of the most ideal scenarios for a website.

Basically, SEO facilitates communicating a message effectively for the target public. Search Engine Optimization (SEO) can only bring benefits if correctly used:

  • It generates quality traffic,
  • It labels the brand,
  • It is an investment with guaranteed returns,
  • It identifies a web towards a targeted public,
  • And it is cheap compared to other online marketing actions…

A SEO strategy is essential in order to be well positioned among search engines. Each client requires a specific plan that varies depending on the goals that are to be achieved.

A SEO strategy is essential in order to be well positioned among search engines. Image: allegretto

Contenido SEO gives you the tools to improve positioning in all search engines. We analyze, optimize, and manage all internal and external optimization factors for your website paying special attention to those aspects related to contents.

  • Analysis and study of keywords
  • Content writing and optimization
  • Keywords density improvements
  • Creation and optimization of titles, snippets and other tags

Contenido SEO also offers:

  • Analytics and web design
  • Server Analytics

Contenido SEO provides content writing and optimization. Foto: Joerg Beuge

29 Ago de 2009

Contenido SEO provides content for hotels and destinations

Beach hotels, business, urban, spa… Contenido SEO specializes on content for hotels, following the profile and needs of every hotel.

Contenido SEO’s solid professional relationship with big hotel chains, hotel associations and other top touristic companies allow Contenido SEO to specialize on the analysis, creation and content management of hotels.

Our location in Palma de Majorca, a spot dedicated to touristic services, allows us to get a first-hand look at the reality of the sector in order to offer services and contents specifically aimed to hotels in the area of online marketing.

The management performed by Contenido SEO for touristic and hotel businessmen can be easily adapted to your needs. This includes specific actions such as copy writings for hotels and an integral management of the edition and maintenance of web content.

Contenido SEO provides development of experiences in destinations and hotels. Image from Yuriy Brykaylo

Some of the online marketing service we provide to hotels and hotel chains are:

  • Analysis and study of keywords
  • Keyword density and content optimization
  • Internal and external linking optimization
  • Content writing for hotels and destinations
  • Development of content specific web applications
  • Development of experiences in destination and hotels
  • Content and destination CMS management
  • Translation services
  • Development, planning and web project management
  • Photographic services: creation, edition and image processing

Beach hotels, business hotels, spa hotels, urban hotels… Contenido SEO is specialized in generating content for hotels. Image form Jaime Brum

27 Ago de 2009

SMO, a way of thinking… and a challenge for companies

Social networks are a way of thinking. It is a challenge to reach a massive audience and assure continuity on a social network.

Social networks summarize a current view on the web; it’s the place where you can share, know, and interact with others as well as develop a profile of your own. Users have the power on social networks.

The advantages provided by SMO are undeniable:

  • Amazing visibility can be achieved,
  • A very valuable communication channel can be established,
  • Links can be generated,
  • The value of conversation as a knowledge and review source can be seen and
  • Interaction with target public can be achieved…

Social networks are a way of thinking. Foto from Robert Pasti

Contenido SEO generates content in texts, images, audio, and video in order to optimize your presence on the web and social networks. We also offer:

  • SMO strategy and analytics
  • Proactive creation and management of active profiles on facebook, tuenti, Twitter, Flickr
  • Corporate and/or thematic blogs creation and management.
  • Content creation
  • Signups in domains and forums
  • Communication and advertising on social networks